RACHAL TAI
 

Chase Budget Tool

 

Role
Sole product designer for web, excluding spend pacer
Assisted with native experience

Team
Chase Digital Wealth Management

The Chase Budget Tool (MVP) helps customers create a flexible budget amount, tailored to their financial situation, to monitor their discretionary spending while ensuring bills are paid on time.

This experience is part of Chase’s Goals and Financial Management initiative focused on improving financial health through saving, spending, borrowing, and planning & guidance.

Web: Flowchart, prototype

Problems

Most Americans find budgeting hard
76% of Americans have concerns about creating a budget that’s flexible and realistic for how they live. (Source)

No easy way to budget in Chase
Chase did not have a unified location to track income and spending across customers’ accounts, which made it hard to understand their spending habits over time and ultimately cut down.

 

Approach

How do we create a personalized budgeting tool that allows one to easily monitor and cut down their spending over time?

 

Archetype: Reactives

1 of 3 archetypes summarized by UX researcher focused on Chase’s Goals and Financial Management initiative

—Beliefs and behaviors

  • Minimal involvement in money management

  • Expect Chase to provide judgment-free guidance with a supportive approach that is flexible with their financial situation

—Pain points

  • Their past behavior being patronized instead of being given direction to improve in the future

  • Financial planning without support

  • Being put in a dire financial situation by Chase through the opacity of numbers

 

Archetype: Co-actives

—Beliefs and behaviors

  • Interested in money as a self-development process

  • Enjoys the gamification of money management

—Pain points

  • One-size-fits-all financial advice

  • Feeling like they have to care about money as a value, rather than something they need in order to achieve their dreams and goals in life.

 

Objectives

Business

  1. Increase customer’s planning mindsets

    • 500K active users by end of 2020

  2. Reduce instances of financial distress

    • Increase # of customers that are spending less than they earn by 1% by end of 2021

User experience

  1. Make onboarding and money management as seamless as possible while safeguarding our customers from financial hardship

  2. Build up our customer’s confidence by validating our guidance with objective data relative to their financial picture

  3. Establish trust by focusing on showing how they can adjust in the present instead of penalizing their past

 

Jobs to be done

  • Help me see a simplified view of my spending and cash flow

  • Make my spending more sustainable

  • Manage my cash so that I can pay my bills on time

  • Save more money through healthier spend

Screen Shot 2021-01-22 at 4.03.01 PM.png

Generative research

My role: idea generation
Workshop conducted by R/GA and in-house UX researcher

We partnered with R/GA to uncover 4 concepts on spend management:

  • What actions am I able to take?

  • How much am I able to spend?

  • What’s my spending overview like?

  • Where has my money gone so far?

Budget-discovery

Key takeaways

Interviews conducted by in-house UX researcher

People view bills and transfers differently from the rest of their spending

  • Discretionary spending is where people feel the most flexible: people would rather spend less on dining out, etc. than cutting down on bills

  • Bills are non-negotiable: they need to be paid in full, on time, and without over-drafting

  • Transfers need to be acknowledged: people expressed frustration with existing budgeting tools regarding their current savings and investment habits as “spending”

Not all deposits are considered income

  • People want to have the ability to exclude certain deposits from their income

  • Some deposits may include:

    • Returns from purchases

    • Money movement between different checking accounts, or

    • Need to be set aside for various reasons like taxes and child support


Set people up to make good choices moving forward, rather than showing them the past

  • People feel safer having a ‘checking account cushion,’ and waiting until the end of the month to set aside savings to avoid over-drafting.

  • Category-based budgeting systems are less effective for helping people change their spending behaviors mid-month, since they only focus on past spending behaviors.

Numbers related to budgeting need to be validated with objective account data

  • People want guidance on how to budget, but need to know we are not setting them up for any misintrepretation

  • People responded negatively to numbers without support from objective account data (i.e. posted v.s. expected transactions, account balances).

 

Ability, motivation, trigger

Spend tracking

People need to easily see how much money is available to make decisions with right now while accounting for their recurring bills and transfers.

Tangible representation of “potential savings”

People need to feel that spending less provides the same immediate gratification of saving more. Right now, choosing not to spend is an invisible process.

Spend pacing

People need to see numbers relative to their financial picture to assess how they’re doing so far, so they can adjust their behaviors as needed.

Transfer to savings

People need to be prompted after they’ve paid their bills and completed existing transfers, so they know how to make progress without hurting their cash flow management.

Challenges & constraints

Challenges upon the design team (of 2 product designers, 1 UI designer and 1 content strategist)

  • There was no web experience prior to my involvement, which started 2 weeks (1 sprint) before the start of the grooming schedule

  • The majority of usability testing sessions were focused upon the spend pacing feature due to stakeholder interest

  • Designs delivered needed to go through approval processes with internal platform design and product teams (web and mobile), legal counsel, and accessibility team

  • Designs delivered were caught between the migration between the old to new design systems, which caused significant issues during the delivery phase.

Screen Shot 2021-01-22 at 4.03.01 PM.png
budget-rough-sketches

Early concepts tested

Flexible spending amount and the process of onboarding

The formula largely resonated with the mental model of calculating one’s safe to spend amount.

People also strongly appreciated being shown how their income, bills and transfers are being calculated and defined. Several customers independently reported that that they have never seen a tool break out their finances in such a transparent manner.

Reconciliation of income, bills, and transfers on the dashboard along with the spend pacer

People were surprised to see the pacer (i.e. the outcome) on the budget dashboard when they were only shown how it worked (i.e. the process) during onboarding.

Solution

 
Monthly income

The total amount for each category (i.e. income, bills, transfers to savings/investments) is calculated with the recurring transactions from the user’s checking accounts and credit cards. The user can choose to edit their list of transactions to calculate a new amount.

Recurrence is defined as:

  • Consistent posted date (i.e. every 1st of the month)

  • Consistent deposited/paid/transferred source

  • Consistent inbound or outgoing amount (auto-adjusts this month’s projection based on the previous month’s actual amount posted)

  • A minimum of 3 months frequency (i.e. Jan 1, Feb 1, Mar 1)

 
5_ReviewBudget@2x.png

Once the user has verified their monthly income, bills and transfers, they get to review their monthly budget amount (i.e. discretionary spending) before confirming.

 

Budget dashboard during the beginning of the month

Users can see their:

  • The remaining budget amount (i.e. on dining out, buying a gift, etc.) for the rest of the days left in the month

  • Available balance(s) across the user’s checking accounts to ensure they have enough cash cushion to cover bills and transfers before potentially spending or saving

  • Income, bills and transfer amounts that are already occurred v.s. upcoming for the month

The spend pacer shows:

  • The potential savings users could have by spending less, or

  • The amount we recommend they stay under to stay within their budget

 

Budget dashboard during the middle of the month (pacer off)

As users earn income, pay their bills, and transfer money towards their savings throughout the month, we keep track of what has already occurred and what is to be expected for the rest of the month.

The daily pacer can also be turned off, and simply track how much has been spent so far v.s. the remaining budget amount on discretionary spending.

 

Budget dashboard during the last 7 days of the month

The prompt to transfer potential savings amount towards existing savings goals (under the Autosave experience) will only show up during the last 7 days of the month.

This is to ensure users will not be over-draft by upcoming bills and transfers that are expected to occur.

 
Dip_Income@2x.png
flex spending track

Tracking each category with transactions:

Users are able to track transactions under each category that have already occurred v.s. expected to occur later in the month to ensure their numbers are concrete.

Alternatively, if an expected transaction did not occur by the end of the month we verify with the user to see if they would like to adjust their budget amount to exclude that transaction for the following month.

Income & other inflows are separated from bills, transfers, discretionary spending (i.e. outflows) to avoid confusion between money coming in and money going out.

 
Dive_RecurringExp_Edit_Example@2x.png

Switching budget category for transactions

Users have the ability to switch a transaction’s budget category or choose whether or not it should be included in their budget.

e.g. A new Verizon transaction that has < 3 months of recurrence would be considered discretionary spending. The user can choose to include it as part of their bills. Additionally, the experience will automatically add the transaction towards bills after 3 months of recurrence.

Screen Shot 2021-01-22 at 4.03.01 PM.png

Upcoming post-MVP features

 

Connecting experiences beyond the Chase Budget tool:

  • Budgeting experience for U.S. wealth management customers (net worth: $100k - $5MM)

  • Integration with existing Chase Spending Summary, and upcoming Cash Flow feature

Enhancements to existing Chase Budget tool:

  • End of month summary

  • Account selection, and aggregation experience with external accounts

 

Impact

  • Currently eligible 26+ million Chase customers

  • Full web experience was successfully designed and delivered on schedule due to my involvement